Your Business Is Growing.
Your Operations Are Breaking.
Stop losing hours to scattered tools, missing information, and processes that live only in your head. Build operations systems that actually work — and scale without you becoming the bottleneck.
AI Automation
Connect your tools and cut the manual steps. Event-driven automations with proper authentication and audit trails — built on Zapier, Make, n8n, or native integrations.
Workflow Optimization
Map your processes, integrate your tools, and give your team a setup they'll actually use. Includes deployment, configured approvals, role-based training, and go-live support.
Dashboards & Reporting
Custom dashboards and reports for project health, team capacity, and operational metrics — built around your business, not a generic template.
Documentation & SOPs
Clear documentation for every process — written, structured, and backed by the systems your team needs to find and maintain it. Wikis, knowledge bases, and all.
Audits & Assessments
A rapid review of where you stand and what to fix first. Current-state map, prioritized backlog, ROI estimates, and a phased roadmap.
Data Migration
Moving between tools? Extraction, cleansing, validation, and verification — dry runs and backups included so nothing goes wrong at go-live.
Hi, I'm Paulina. I've spent the last decade building and fixing operations systems for growing businesses — from helping a biometrics startup scale from 5 to 30+ employees, to managing implementations for 15+ mining and construction clients, to setting up revenue operations that helped sales teams exceed quota. I built UpGroves because I kept seeing the same thing: good businesses stuck at a ceiling because their operations couldn't keep up with their ambition. I'm based in Spain, work with clients primarily in the US and Australia, and I'm obsessive about building systems that don't need constant babysitting.
For when you need it built right, once.
Diagnosis
I dig into your current operations — what's working, what's breaking, and where you're losing time and money. You get a clear roadmap of what needs to happen and why.
Plan
Based on the diagnosis, I design the right solution for your situation — specific tools, integrations, and approach. No generic playbooks. You'll know exactly what I'm building before I start.
Build
I build your systems, migrate your data, set up integrations, and create the infrastructure. You'll see progress every week — not months of silence followed by a big reveal.
Handoff
Your team learns how to use everything through live training and documentation they can actually reference. No jargon. No dependency on me to keep it running.
Ongoing Support (Optional)
If you want a partner to keep things running and evolving after go-live, I can move into an ongoing ops arrangement.
Here's how I can help
Consultation
One hour. Ask anything. Get clear direction on your tools, processes, or ops strategy — before committing to a bigger project.
Services
Pick from a menu of packaged services, each built around a specific process or tool. Focused scope, defined output, no long engagement required.
Ongoing Ops
A fractional ops partner on a monthly plan. Experienced support for day-to-day operations — without the cost or commitment of a full-time hire. Pause or cancel any time.
One-Time Projects
For bigger builds: custom automations, full system implementations, or anything complex and scoped. If it's large or custom, this is where it lives.
Training
Two formats: open group workshops and private custom sessions built around your tools, workflows, or a specific topic. Group workshops run on a set schedule. Custom sessions are scoped to your exact situation.
Tools
Ready-to-use templates and AI assistants built from real operational experience. Buy what fits, use it immediately.
