Like any reasonable millennial, I spend a lot of time on TikTok. The algorithm is amazing at showing me all kinds of treasures.
(Sure, my brain is kind of fried and my attention span has shortened, but I regret nothing.)
As an indie hacker, you have two jobs:
- Creating your product
- Promoting your product
That’s it. And TikTok is a great platform for doing the promotion side.
Why TikTok?
In 2024, over 900 million users visit TikTok every day. On average, users spend 58 minutes on TikTok each day.
That’s a staggering 870 million hours of attention spent DAILY on the platform.
Whenever I see these stats, I think, “I should learn how to make short videos.” And I know I’m not the only one.
Most digital entrepreneurs have considered using TikTok. But why haven’t they?
“I don’t want to dance!”
TikTok gets a bad rap from people who don’t use it. If you were as hooked on the platform as I am, you’d know there’s much more than just dancing and trendy challenges.
Publishing on TikTok doesn’t have to feel hard or require a ton of effort.
If you want to start on TikTok:
- You don’t need to be a master storyteller.
- You don’t need a professional studio.
- You don’t need advanced video editing skills.
- You don’t have to show your face.
- You don’t need to talk
- And you definitely don’t need to dance.
My mission is to erase all these myths from your mind. So today, I’m going to show you how you can promote your product in an easy way.
5 TikTok Examples to Promote Your Product
1. RatePunk
RatePunk is a browser extension and app made to find hotel deals created by Justin Albertynas. He reached $400K ARR this year. They used TikTok to grow to almost 6K followers by creating three separate accounts with localized content for each account.
Their most popular video shows Justin typing at his computer with a message overlay:
The video is 7 seconds long and it gained 363K views.
2. aiApply
aiApply is a B2C SaaS app to help people apply to jobs with AI which makes $25K of revenue per month. The founder, Aidan Cramer, said that “a crucial decision was focusing on content marketing and social media to drive awareness and user acquisition“. Aidan decided to post a video on TikTok from his personal account and it got 12 million views.
This single 12-second video helped them grow to 50K users within 6 months.
3. Formula Bot
Formula Bot a website where people can translate text instructions into Excel formulas with AI. Created by David Bressler in 2022, now he’s making $23K of revenue per month.
The MVP was launched on Reddit, ProductHunt, and TikTok, where it went viral. Their account now has over 19K followers.
Their most popular post doesn’t even have audio commentary.
This 12-second demo video showing a phone recording of their website got over 610K views and more that 17K likes.
4. ParrotPal
Scott Flear built ParrotPal an B2C app to rack calories with voice notes and text. Scott mentioned he gained more than 500 active subs and $4K+ MRR from TikTok only.
In his most viral video shows a demo of his app via a screen recording from his phone.
This simple 2-minute video uploaded from Scott’s personal account got 3.5M views.
5. Easlo
Easlo builds and sells Notion templates, growing his business to over $500K in under two years. He said that “social media platforms like TikTok, Instagram, and Twitter have been particularly effective in acquiring customers.“
Easlo gained 10K+ followers on TikTok by posting a video every day for 30 days. One year after opaning his account, he reached 100K followers.
The video above shows a faceless screen recording of one of his templates. It’s got almost 1M views and over 100K likes.
As for me, I’m trying to figure out what I could showcase from my newsletter. I might start with content that could attract followers in Southeast Asia, where many digital nomads and expats are. Any ideas are welcome.
What about you? Have you tried uploading TikTok videos?
