Let me ask you a simple question: What’s stopping you from getting more clients?

Is it not having enough time? A lack of focus? Or maybe fear of failure?

There’s a great talk by Tim Ferriss where he talks about how to achieve anything. One line really stood out to me:

“The best results in life are often held back by false constructs and untested assumptions.”

When we face a problem, we often focus on why something won’t work You’re not alone. We all have that inner voice full of excuses that keeps us from taking action.

My mission with this newsletter is to share real-life examples so you can crack the marketing code once and for all. I firmly believe you should try things before ruling out any potential solutions.

Finding the right marketing platform can be tough. And one channel that’s often overlooked is Pinterest. Many think other platforms might be a better fit.

This week, I want to challenge that assumption and show you why Pinterest could be an interesting client acquisition channel for your business.

Would This Work for Me?

You might hear someone suggest a marketing channel for your business, and your immediate response is, “That won’t work for me because I have a SaaS.“

You’re not alone—many of us hear that nagging voice in our heads, listing excuses that prevent us from taking action.

Let’s tackle this first assumption by looking at some businesses that have succeeded using this channel:

• SaaS: ​Superproposal​ used Pinterest to share lead magnets and drive traffic to their website.
• Books: A 20-years old college author of AI-generated books ​effectively targeted​ middle-aged moms through Pinterest.
• Games: ​Racing Games​ achieved better results on Pinterest compared to other channels.
• Curation Websites: ​One Page Love​ gained 3,473 visits per month from 1.6 million impressions, posting just two pins daily.

So, Pinterest might work for your business after all. Assumption dismissed!

With that assumption debunked, let’s look some tips to market your business using Pinterest.

4 Tips to Make Pinterest Work for You

1. Re-post Pins

Jess Campbell, creator of ​Out in the Boons​, earns $400k annually from 4,000 subscribers by helping nonprofits find donations. And Pitnerest helped her a lot.

“Pinterest is a sleeping giant. Initially slow, I now spend less than an hour a month on Pinterest and average over 120k monthly views. It’s my second-best email list growth strategy.”

She creates 5+ pins for each freebie she offers and uses Tailwind to re-post them automatically.

2. Join Quality Group Boards

Mia started her blog, ​She Dreams All Day​, in 2018 to help people monetize content. She achieved over 200K monthly page views in her first year, largely thanks to Pinterest.

“Group boards were crucial at first, but I joined too many, which hurt my engagement. Now I focus on high-quality boards with fewer than 100 collaborators.”

You should focus on joining high-quality group boards with fewer collaborators to maintain engagement and traffic.

3. Add Trending Keywords

Justin Albertynas chose Pinterest to promote his travel browser extension, ​Ratepunk​. He achieved 1 million organic impressions in just a few months with minimal effort.

Justin emphasizes the importance of keywords: “Choose the right ones to rank when uploading your pins. Look for keywords that maintain high search interest year-round and combine them with trending keywords for more traction.”

Then, you should compare keywords that stay relatively in high search interest over the year with new emerging keywords to change or maybe combine the keywords for your content.

For example, “Travel Japan” has consistent year-round interest, but when “Osaka Japan” trends, he combines both tags for greater visibility.

4. Create Fresh Content

Shreya, the Pinterest manager for ​EliteContentMarketer​, grew their audience to 410k in just a few months.

Pinterest prioritizes fresh content—images or videos that users haven’t seen before. Create multiple images for the same blog post. Every new pin image counts as a fresh pin even if the URLs are repeated.

“You should create at least 5 fresh pins for every blog post that you publish. However, not all blog topics perform well on Pinterest. If you didn’t get any engagement on your first 5 fresh pins, do not waste time designing too many pins for it. Pick the blog posts that are performing well and create more fresh pins for them.”

You don’t need a perfect Pinterest strategy or amazing graphics.

You don’t have to be a Pinterest expert.

What you really need is to challenge your assumptions and give it a try.